Case Study "New Business Launch"

OBJECTIVES

• Create marketing launch plan for the first vehicle history report from your mobile phone, InstaVIN
• Build e-commerce website that could service both consumers and dealers
• Successfully launch brand at National Automotive Dealers Association Convention (NADA)
• Challenge: Deeply rooted competition with dealers and consumers

STRATEGIES

• Create compelling brand communications focusing on the price-value benefit of InstaVIN
• Duel strategy of B2B and B2C to build markets with both consumers and dealers
• Full marketing plan included advertising, PR, promotions, online and offline marketing including SEM and SEO efforts

RESULTS

• Successfully launched the first Vehicle History Service to compete with CARFAX and AutoCheck at a fraction of the price.
• Launch the first patent-pending Accident History Report via SMS Text Messaging