InstaVIN
InstaVIN Vehicle History Reports on your mobile phone
Case Study "New Business Launch"
OBJECTIVES
- Create marketing launch plan for the first vehicle history report from your mobile phone, InstaVIN
- Build e-commerce website that could service both consumers and dealers
- Successfully launch brand at National Automotive Dealers Association Convention (NADA)
- Challenge: Deeply rooted competition with dealers and consumers
STRATEGIES
- Create compelling brand communications focusing on the price-value benefit of InstaVIN
- Duel strategy of B2B and B2C to build markets with both consumers and dealers
- Full marketing plan included advertising, PR, promotions, online and offline marketing including SEM and SEO efforts
RESULTS
- Successfully launched the first Vehicle History Service to compete with CARFAX and AutoCheck at a fraction of the price.
- Launch the first patent-pending Accident History Report via SMS Text Messaging
Case Study – InstaVIN February 27th, 2017Nancy King