InstaVIN

InstaVIN Vehicle History Reports on your mobile phone

Case Study "New Business Launch"

OBJECTIVES

  • Create marketing launch plan for the first vehicle history report from your mobile phone, InstaVIN
  • Build e-commerce website that could service both consumers and dealers
  • Successfully launch brand at¬†National Automotive Dealers Association Convention (NADA)
  • Challenge: Deeply rooted competition with dealers and consumers

STRATEGIES

  • Create compelling brand communications focusing on the price-value benefit of InstaVIN
  • Duel strategy of B2B and B2C to build markets with both consumers and dealers
  • Full marketing plan included advertising, PR, promotions, online and offline marketing including SEM and SEO efforts

RESULTS

  • Successfully launched the first Vehicle History Service to compete with CARFAX and AutoCheck at a fraction of the price.
  • Launch the first patent-pending Accident History Report via SMS Text Messaging

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